Executive Team

Douglas Muir

Douglas Muir is an authority in business strategy, Customer Development and the Business Model Canvas, having successfully built several multimillion-dollar enterprises from the ground up.  He is considered the start-up guru and speaks internationally on topics of entrepreneurship, innovation, and business growth.
Muir teaches Entrepreneurship at the prestigious University of Virginia, both in the School of Engineering and in the Darden School of Business’s MBA program.  As well as being a professor, he is the Director of the Business Minor Program in the School of Engineering.  He is an expert in the Customer Development and Business Model Canvas theory of building businesses, and teaches this methodology to undergraduate students thirsty for entrepreneurship and eager to start their own companies.
Muir has been interviewed by Gerri Willis of CNN and by Bloomberg Radio, and has been published and quoted in numerous publications including Business Week and The Scotsman Guide, a prestigious magazine for the banking, mortgage, and investor industry.  Douglas was the host of The Doug and Eric Show on ABC, “Exposing the Hidden Truths about the Three Credit Bureaus and the Banking and Finance System”. He was featured in Kaihan Krippendorff’s business tactics book, Hide a Dagger Behind a Smile, which described how Muir infiltrated the insurance industry and locked out his competition.

David Sade


David Sade, CFA, is an entrepreneur with hard-earned experience in the finance and IT sectors. After working as the sole portfolio manager for an investments firm with $750M in public equities under management, he transitioned into technology as an IT consultant at Freddie Mac; at Freddie, he taught himself how to program in Visual Basic and transact-SQL and eventually “owned” the single application that priced over $20bill in multifamily deals. He then took on a technical manager role at SNL Financial implementing data warehouse and reporting solutions for banking clients. Currently, David is the Executive Administrator for CAV Angels, an angel investment network bringing UVA related startups to a network of UVA alumni for startup funding, and is also Managing Partner at Ivy Technical Partners where he consults for small businesses on their financial and IT reporting needs. He is an MBA-candidate in the Executive MBA program at the University of Virginia expecting to graduate in May 2016 and is a CFA-charterholder.

Valeria Bisenti


969775_414710381968849_240986798_nValeria Bisenti has been involved in the IT industry since 1999, when she started working for PeopleSpace, Inc., in Charlottesville, VA.  There she was involved with the implementation and successful launch of a number of time-critical Web-based promotional projects for companies such as AskJeeves, Lifetime Television, and Corvette, providing resilient database designs to survive the onslaught of thousands of eager customers.

In 2001 she relocated to Florida, where she has worked for Douglas Knight & Associates as a programmer, database designer, and systems administrator.  She has extensive experience administering Linux-based systems and in programming database-driven systems using such well-known tools as Postgres and MySQL, PHP, and ColdFusion.